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Herman Sjøberg
Chief Executive Officer

Herman joined Ayfie in September 2021.
Before joining Ayfie, Herman was the Business Development Director at Capgemini. He also served as Community of Practice lead responsible for training consultants in best practices for digital transformation within the data analytics and insights area. 
Herman co-founded the investment advisory company Forvaltningshuset (now Söderberg & Partners Norway) serving as CTO and Partner. He holds a Master's Degree in Economics from BI Norwegian Business School.

Lasse Ruud
Chief Marketing & Communications Officer

Lasse joined Ayfie in September 2020 through the acquisition of Haive AS, of which he was the CEO. Lasse has worked in the IT-industry since 1991. He has significant experience from management of both consulting and software companies. He was a co-founder of companies like Win.HLP, Tarantell og Questpoint. Lasse has also had other leading roles such as Sales Manager in Capgemini. Lasse is educated in IT, Finance and Marketing.

Ronny Hanssen
Chief Technology Officer

Ronny joined Ayfie through the acquisition of Haive AS in September 2020, where he worked as CTO. Ronny has worked in Software development for 30 years. Starting as project manager, designer and creative leader for several major game development projects for Funcom, he has since worked for companies like Playbox and FairPlay. He worked on digitized entertainment products for the television industry and sports games, as well as Teleplan(GIS) and Component Software (archive). He is educated as an engineer with specialization in Software Development and Systematization.

Egil Slavko Kvamme
Chief Sales Officer

Egil Kvamme has broad and solid experience from sales within the technology sector. Before joining Ayfie in February 2021, Egil worked as the Business Development Director in Northern Europe for ForgeRock, an international information technology service provider. Egil has also held leading sales positions in Gartner, Acer and Dale Carnegie Training.

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Contact us

Lasse Ruud

Ayfie Group AS
Karenslyst Allé 10
0278 Oslo · Norway
+47 483 10 800